Today the Wall Street Journal reported that Nintendo’s fiscal year loss for 2011 was three times greater than the company projected, coming in at $836 million. For those who have been following this blog, Nintendo’s rapid fall from grace should come as no surprise. Back in 2009, at a time when Nintendo could do no [...]
Posts Tagged ‘wii u’
Nintendo’s Losses Accelerate
Posted in Industry News, Innovation, video games, tagged Kinect, nintendo, wii u on January 27, 2012 | 2 Comments »
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management.
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
This section is for readers of the print and ebook editions of Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. It includes a list of articles, multimedia resources, and more. Please visit the book resources page.
About the book
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
A new book by David Wesley and Gloria Barczak, both members of Northeastern University's Institute for Global Innovation Management in Boston, considers why companies with the most advanced products are often less successful than their competitors.
* Imprint: Gower
* Published: June 2010
* Format: 244 x 172 mm
* Extent: 278 pages
* Binding: Hardback
* ISBN: 978-0-566-09167-4
* Price : $124.95-
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