In 2006, after its acquisition by Activision, RedOctane dismissed Harmonix Music Systems as lead developer for the Guitar Hero brand of music games. Harmonix was then acquired by Viacom, which resulted in a bifurcation in instrument-based rhythm games. Since then, Guitar Hero (RedOctane) and Rock Band (Harmonix) have been in a neck and neck battle [...]
Posts Tagged ‘rock revolution’
Too Much of a Good Thing: Explaining the decline of Guitar Hero and Rock Band
Posted in Innovation, Marketing, tagged activision, guitar hero, harmonix, mtv, redoctane, rock band, rock revolution, viacom on October 28, 2009 | 22 Comments »
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
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