Today the Wall Street Journal reported that Nintendo’s fiscal year loss for 2011 was three times greater than the company projected, coming in at $836 million. For those who have been following this blog, Nintendo’s rapid fall from grace should come as no surprise. Back in 2009, at a time when Nintendo could do no [...]
Posts Tagged ‘nintendo’
Nintendo’s Losses Accelerate
Posted in Industry News, Innovation, video games, tagged Kinect, nintendo, wii u on January 27, 2012 | 2 Comments »
HD Wii to be Revealed at E3 as Nintendo Tries to Reverse Decline; 3DS Sales Worse Than Expected
Posted in 3d, Industry News, Innovation, Marketing, video games, tagged 3ds, Kinect, nintendo, wii, wii hd on April 26, 2011 | Leave a Comment »
Yesterday, Nintendo posted disappointing earnings that sent the Nikkei into a tailspin, despite an announcement that it would reveal a new HD home gaming console at the upcoming E3 conference in Los Angeles. According to the New York Times Video game industry analysts said they don’t expect Microsoft and Sony, makers of the Xbox 360 [...]
The Predictable Reasons Behind Nintendo’s Latest Decline
Posted in 3d, Industry News, Marketing, tagged Kinect, market share, nintendo on March 19, 2011 | Leave a Comment »
As Nintendo continues to lose market share to Microsoft and Sony, we highlight some of the predictable causes of the company’s latest decline. When I was writing the manuscript for Innovation and Marketing in the Video Game Industry in early 2009, I observed that “Nintendo could quickly lose its standing as an innovator” if it [...]
Dynamic Pricing in Late Adopter Purchases of Video Game Consoles
Posted in Innovation, sony, video game marketing, tagged dynamic pricing, microsoft, nintendo on August 17, 2010 | Leave a Comment »
The impact of dynamic pricing on current console sales can be observed in the latest reported figures for major console and software sales. The data is consistent with well-established technology adoption patterns. In Pricing in the Video Game Console Market, Liu (2010) observes that Sony used a policy of “price skimming” when it launched the [...]
The Nintendo 3DS Promises a Revolution in 3D Media Consumption
Posted in 3d, film, Industry News, Innovation, Marketing, psp, video game marketing, tagged 3ds, e3, fils-aime, iwata, nintendo on June 19, 2010 | 3 Comments »
Nintendo demonstrated its continued dominance in the handheld gaming market with the announcement of the 3DS at the 2010 Electronic Entertainment Expo (E3) this past week. The 3DS represents a true platform renewal for Nintendo, one that should allow it to extend the DS product life cycle well into the future. Although the 3DS is [...]
Electronic Arts Attempts to Lure Game Purchasers with Free Bonus Content
Posted in drm, Industry News, intellectual property, ps3, video game marketing, video games, tagged dragon age, ea, electronic arts, gamestop, nintendo, project ten dollar, xbox on April 6, 2010 | 2 Comments »
The last few years have been a challenge for Electronic Arts. According to EA, a big part of the problem is revenue lost from used game sales. Now, EA is trying to recapture that lost revenue through an effort known as “Project Ten Dollar.”
Video Games to Decide the Fate of “Active” 3D Televisions
Posted in 3d, film, hdtv, ps3, video games, tagged 3ds, avatar, ds, nintendo, samsung, sony, virtual boy on March 26, 2010 | Leave a Comment »
Stereoscopic (3-D) imaging has long been touted as the future of visual entertainment. In the 1950s, 3-D films became all the rage. In the 1990s, Nintendo developed a stereoscopic game console known as the Virtual Boy. The problem was that developers focused too much on demonstrating stereoscopic technology with gimmicks (like objects that appear to [...]
Nintendo Case Study Among the Top Marketing Cases in 2009
Posted in Book News, video game marketing, video games, tagged business strategy, case study, Marketing, nintendo, product shortages, wii on January 29, 2010 | Leave a Comment »
The Wii: Nintendo’s Video Game Revolution by David Wesley and Gloria Barczak was recently recognized as one of the top business cases in 2009 by Ivey Publishing. The case is written from the viewpoint of George Harrison, Senior Vice President of Marketing for Nintendo of America, who is faced with severe product shortages after Wii [...]
The Decline of Mario: How Nintendo Mismanaged Its Top Franchise
Posted in mario kart, Marketing, video game marketing, video games, tagged Mario Bros., market share, nintendo, sega, Sonic on January 23, 2010 | 6 Comments »
In a previous post titled, Too Much of a Good Thing: Explaining the decline of Guitar Hero and Rock Band, I wrote about how the “Guitar Hero Bubble” would inevitably result in a decline in instrument simulation games. Some readers took exception to this comment. Nintendo fell into the same trap in the early 1990s [...]
Nintendo’s Award Winning Advertising Campaign Focused on the User Experience
Posted in book examples, Marketing, Multimedia Examples, tagged advertising campaign, leo burnett, nintendo on January 11, 2010 | Leave a Comment »
Most technology products focus on product features. Nintendo commercials took a different approach by focusing on users. In one television spot, titled “Wii for all,” two Japanese Nintendo representatives dressed in black suits arrived at American homes. After bowing to their hosts, they announced, “Wii would like to play” (Innovation and Marketing in the Video [...]
Search for articles
About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
About the book
-
Popular Posts
- The Economics of Developing Apps for the iPad and iPhone
- How Nintendo Used Societal Marketing to Appeal to Non-Gamers
- Too Much of a Good Thing: Explaining the decline of Guitar Hero and Rock Band
- Innovation and Marketing in the Video Game Industry
- Nintendo Case Study Among the Top Marketing Cases in 2009
-
