Today the Wall Street Journal reported that Nintendo’s fiscal year loss for 2011 was three times greater than the company projected, coming in at $836 million. For those who have been following this blog, Nintendo’s rapid fall from grace should come as no surprise. Back in 2009, at a time when Nintendo could do no [...]
Posts Tagged ‘Kinect’
Nintendo’s Losses Accelerate
Posted in Industry News, Innovation, video games, tagged Kinect, nintendo, wii u on January 27, 2012 | 2 Comments »
HD Wii to be Revealed at E3 as Nintendo Tries to Reverse Decline; 3DS Sales Worse Than Expected
Posted in 3d, Industry News, Innovation, Marketing, video games, tagged 3ds, Kinect, nintendo, wii, wii hd on April 26, 2011 | Leave a Comment »
Yesterday, Nintendo posted disappointing earnings that sent the Nikkei into a tailspin, despite an announcement that it would reveal a new HD home gaming console at the upcoming E3 conference in Los Angeles. According to the New York Times Video game industry analysts said they don’t expect Microsoft and Sony, makers of the Xbox 360 [...]
The Predictable Reasons Behind Nintendo’s Latest Decline
Posted in 3d, Industry News, Marketing, tagged Kinect, market share, nintendo on March 19, 2011 | Leave a Comment »
As Nintendo continues to lose market share to Microsoft and Sony, we highlight some of the predictable causes of the company’s latest decline. When I was writing the manuscript for Innovation and Marketing in the Video Game Industry in early 2009, I observed that “Nintendo could quickly lose its standing as an innovator” if it [...]
Dance Central: Why Music Games Are Still Compelling
Posted in Industry News, Innovation, Marketing, video game marketing, tagged dance central, harmonix, Kinect, microsoft on November 3, 2010 | Leave a Comment »
When Dance Central debuts tomorrow, it could provide the type of innovation the music sub-genre has been seeking since the release of Rock Band. Dancing games were first popularized by Dance Dance Revolution in the late 1990s. However, the limitations of the dance mat prevented earlier dance games from attracting a wider audience of non-gamers. [...]
Project Natal Among Time Magazine’s “50 Best Inventions of 2009″
Posted in Industry News, Innovation, video games, tagged 3do, Kinect, microsoft, project natal on November 13, 2009 | Leave a Comment »
Time Magazine recently released its list of this year’s top inventions. Among them is a device that we feel has significant promise – Microsoft’s Project Natal. According to Time, This year Microsoft demonstrated a technology, code-named Project Natal, that enables players to control games using only body movements and voice commands, no controller required — [...]
Will Project Natal become another performance trap for Microsoft?
Posted in Industry News, Innovation, tagged Innovation, Kinect, microsoft, project natal, video games, wii remote on November 4, 2009 | Leave a Comment »
In Innovation and Marketing in the Video Game Industry, we discuss why Project Natal has the potential to reshape the video game industry. At the recent Tokyo Game Show, Microsoft announced developer support from Activision, Blizzard, Bethesda Softworks, Capcom, Disney, EA, Epic, Konami, MTV Games, Namco Bandai, Sega, Square Enix, THQ and Ubisoft. The benefits [...]
Project Natal: Simplifying Complexity
Posted in Industry News, Innovation, tagged Innovation, Kinect, microsoft, multimedia, project natal, wii remote on October 27, 2009 | Leave a Comment »
In Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, we examine how performance oversupply can create barriers to consumers by making products overly complex and difficulty to use. Nintendo understood these challenges when it designed the Wii to be simple and easy to use. The Wii employs technology that is more [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
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