When Dance Central debuts tomorrow, it could provide the type of innovation the music sub-genre has been seeking since the release of Rock Band. Dancing games were first popularized by Dance Dance Revolution in the late 1990s. However, the limitations of the dance mat prevented earlier dance games from attracting a wider audience of non-gamers. [...]
Posts Tagged ‘harmonix’
Dance Central: Why Music Games Are Still Compelling
Posted in Industry News, Innovation, Marketing, video game marketing, tagged dance central, harmonix, Kinect, microsoft on November 3, 2010 | Leave a Comment »
Complexity Will Not Save the Music Genre
Posted in Industry News, Innovation, music, video game marketing, video games, tagged guitar hero, guitarfreaks, harmonix, powergig, rock band on September 8, 2010 | Leave a Comment »
Long before Guitar Hero, Harmonix founder and lead developer Alex Rigopulos had a vision — to bring the joy of music making to the masses. In the late 1990s, he and co-founder Eran Egozy were studying music education at the MIT Media Lab, when they discovered something that would eventually lead to one of the [...]
Message to MTV Games: Don’t Blame The Economy
Posted in Marketing, music, video game marketing, video games, tagged guitar hero, harmonix, mtv, rock band on June 18, 2010 | Leave a Comment »
Gamasutra’s Kris Graft recently reported that Despite all of the hype and the high-profile licensing agreement surrounding the Fab Four’s video game appearance in Harmonix’s The Beatles: Rock Band, MTV Games has conceded that the title didn’t meet commercial expectations. This should come as no surprise. Last summer, as I was preparing to submit the [...]
Too Much of a Good Thing: Explaining the decline of Guitar Hero and Rock Band
Posted in Innovation, Marketing, tagged activision, guitar hero, harmonix, mtv, redoctane, rock band, rock revolution, viacom on October 28, 2009 | 22 Comments »
In 2006, after its acquisition by Activision, RedOctane dismissed Harmonix Music Systems as lead developer for the Guitar Hero brand of music games. Harmonix was then acquired by Viacom, which resulted in a bifurcation in instrument-based rhythm games. Since then, Guitar Hero (RedOctane) and Rock Band (Harmonix) have been in a neck and neck battle [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
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