Today the Wall Street Journal reported that Nintendo’s fiscal year loss for 2011 was three times greater than the company projected, coming in at $836 million. For those who have been following this blog, Nintendo’s rapid fall from grace should come as no surprise. Back in 2009, at a time when Nintendo could do no [...]
Archive for the ‘video games’ Category
Nintendo’s Losses Accelerate
Posted in Industry News, Innovation, video games, tagged Kinect, nintendo, wii u on January 27, 2012 | 2 Comments »
HD Wii to be Revealed at E3 as Nintendo Tries to Reverse Decline; 3DS Sales Worse Than Expected
Posted in 3d, Industry News, Innovation, Marketing, video games, tagged 3ds, Kinect, nintendo, wii, wii hd on April 26, 2011 | Leave a Comment »
Yesterday, Nintendo posted disappointing earnings that sent the Nikkei into a tailspin, despite an announcement that it would reveal a new HD home gaming console at the upcoming E3 conference in Los Angeles. According to the New York Times Video game industry analysts said they don’t expect Microsoft and Sony, makers of the Xbox 360 [...]
Complexity Will Not Save the Music Genre
Posted in Industry News, Innovation, music, video game marketing, video games, tagged guitar hero, guitarfreaks, harmonix, powergig, rock band on September 8, 2010 | Leave a Comment »
Long before Guitar Hero, Harmonix founder and lead developer Alex Rigopulos had a vision — to bring the joy of music making to the masses. In the late 1990s, he and co-founder Eran Egozy were studying music education at the MIT Media Lab, when they discovered something that would eventually lead to one of the [...]
Google Android Continues to Advance on the iPhone; Offers More Mobile Gaming
Posted in Industry News, iphone, jailbreak, mobile games, mobile marketing, video games, tagged android, app inventor, Google, market share, smartphones on August 3, 2010 | Leave a Comment »
Google continued to make inroads in the smartphone race, overtaking Apple’s market share in recently acquired subscribers, according to recently published data by The Nielsen Company. Apple has seen its share of problems in the past few weeks, including a problematic iPhone 4 launch that culminated in an unprecedented press conference by Steve Jobs to [...]
Torchlight Brightens the Void Between Casual Games and Big Budget Blockbusters
Posted in indie games, Innovation, intellectual property, Marketing, video game marketing, video games, tagged mythos, rpg, runic games, torchlight on July 21, 2010 | Leave a Comment »
In the September issue of PC Gamer magazine, Martin Davies presents an enlightening history of Runic Games, developer of the popular PC Game Torchlight. The article begins with a short history of Runic’s previous incarnation as Flagship Studios, the ill-fated developer of Hellgate London. Hellgate was supposed to be “AAA breakout monster hit,” but it [...]
Message to MTV Games: Don’t Blame The Economy
Posted in Marketing, music, video game marketing, video games, tagged guitar hero, harmonix, mtv, rock band on June 18, 2010 | Leave a Comment »
Gamasutra’s Kris Graft recently reported that Despite all of the hype and the high-profile licensing agreement surrounding the Fab Four’s video game appearance in Harmonix’s The Beatles: Rock Band, MTV Games has conceded that the title didn’t meet commercial expectations. This should come as no surprise. Last summer, as I was preparing to submit the [...]
Chapter 10: Game Development and the Rise of Casual Games
Posted in Book News, indie games, video game marketing, video games, tagged book excerpt, casual games, miyamoto on June 2, 2010 | 1 Comment »
With the official launch of Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, I am pleased to offer Chapter 10: Game Development and the Rise of Casual Games as a free downloadable chapter. The following is a brief excerpt: Game Development and the Rise of Casual Games In recent years there [...]
PC Gamer Says to Avoid Some Ubisoft Games Due to Restrictive DRM Policy
Posted in drm, Industry News, intellectual property, video game marketing, video games, tagged assassin's creed, ea, electronic arts, pc gamer, ubisoft on April 23, 2010 | 7 Comments »
In the book, we argued against copy protection schemes that restrict the ability of legitimate owners to fully enjoy the games they have purchased. One example is SecuRom, the DRM scheme behind EA’s Spore and Mirror’s Edge. In some cases, gamers have sought out pirated versions of games, not to steal content, but because the [...]
Electronic Arts Attempts to Lure Game Purchasers with Free Bonus Content
Posted in drm, Industry News, intellectual property, ps3, video game marketing, video games, tagged dragon age, ea, electronic arts, gamestop, nintendo, project ten dollar, xbox on April 6, 2010 | 2 Comments »
The last few years have been a challenge for Electronic Arts. According to EA, a big part of the problem is revenue lost from used game sales. Now, EA is trying to recapture that lost revenue through an effort known as “Project Ten Dollar.”
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
About the book
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