In 2009, we predicted that cloud gaming would eventually reshape the gaming landscape. At the time, an early Beta version of the OnLive gaming service had just been announced. OnLive uses cloud computing to allow people to play system-intensive games on Internet terminals, older PCs, and even some smartphones. We wrote: Even if OnLive doesn’t [...]
Archive for the ‘video game marketing’ Category
OnLive: Console Gaming Without the Console – Coming Soon to a TV Near You
Posted in book examples, hdtv, Industry News, online distribution, video game marketing, tagged cloud computing, cloud gaming, Maximum PC, Onlive on May 3, 2011 | Leave a Comment »
Dance Central: Why Music Games Are Still Compelling
Posted in Industry News, Innovation, Marketing, video game marketing, tagged dance central, harmonix, Kinect, microsoft on November 3, 2010 | Leave a Comment »
When Dance Central debuts tomorrow, it could provide the type of innovation the music sub-genre has been seeking since the release of Rock Band. Dancing games were first popularized by Dance Dance Revolution in the late 1990s. However, the limitations of the dance mat prevented earlier dance games from attracting a wider audience of non-gamers. [...]
Avoiding the Performance Trap – Now Searchable on Google Books
Posted in Book News, new book, video game marketing, tagged citation export, ebook, google books on October 18, 2010 | Leave a Comment »
Until recently, Amazon UK was the only site that allowed readers to search the full text of “Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap.” We are pleased to inform readers that the title is now available for preview on Google Books. Google Books offers several advantages over Amazon’s “Look Inside” [...]
Complexity Will Not Save the Music Genre
Posted in Industry News, Innovation, music, video game marketing, video games, tagged guitar hero, guitarfreaks, harmonix, powergig, rock band on September 8, 2010 | Leave a Comment »
Long before Guitar Hero, Harmonix founder and lead developer Alex Rigopulos had a vision — to bring the joy of music making to the masses. In the late 1990s, he and co-founder Eran Egozy were studying music education at the MIT Media Lab, when they discovered something that would eventually lead to one of the [...]
Book Update: Preview Sites for “Innovation and Marketing in the Video Game Industry”
Posted in Book News, video game marketing, tagged Amazon, ebook, search inside on August 19, 2010 | Leave a Comment »
Search and preview any page of “Innovation and Marketing in the Video Game Industry” with Amazon’s “Search Inside” feature.
Dynamic Pricing in Late Adopter Purchases of Video Game Consoles
Posted in Innovation, sony, video game marketing, tagged dynamic pricing, microsoft, nintendo on August 17, 2010 | Leave a Comment »
The impact of dynamic pricing on current console sales can be observed in the latest reported figures for major console and software sales. The data is consistent with well-established technology adoption patterns. In Pricing in the Video Game Console Market, Liu (2010) observes that Sony used a policy of “price skimming” when it launched the [...]
Zynga’s Multi-platform Strategy Hopes to Return Farmville to Growth
Posted in indie games, Industry News, iphone, Marketing, video game marketing, tagged casual games, facebook, farmville, zynga on August 14, 2010 | Leave a Comment »
In a recent feature article on Gamasutra, columnist Paul Hyman describes how Zynga and several other Facebook developers “are rethinking their platform strategies in order to capture additional eyeballs.” Hyman points out that “since its peak of 85 million users in March 2009, FarmVille has shed more than 18 million of them.” He argues that [...]
Late Adopters Help Boost Xbox 360 Sales; Nintendo Wii Continues to Slide
Posted in Industry News, Marketing, ps3, sony, video game marketing, tagged microsoft, wii, xbox 360 on August 13, 2010 | Leave a Comment »
In its monthly tracking of video game hardware and software sales, NPD Group reported major gains for the Xbox 360 in July. Microsoft’s flagship gaming console sold 443,500 units in July, compared to only 253,900 for the Nintendo Wii. This is part of an ongoing trend that we identified last year in the book and, [...]
Librarian of Congress: DMCA Permits Jailbreaking of Mobile Phones and the Disabling of Video Game DRM for “testing”
Posted in drm, Handheld, homebrew, intellectual property, iphone, jailbreak, mobile marketing, video game marketing, tagged dmca, library of congress on July 28, 2010 | Leave a Comment »
In Chapter 5 of the book, we discussed the roll of Jailbreak software in stimulating game development for mobile phones (p.97). At the time of publication, there was some uncertainty about the legality of Jailbreak software, prompting Apple to pursue legal action against the best known developer of Jailbreak software, the iPhone Dev Team. However, [...]
Torchlight Brightens the Void Between Casual Games and Big Budget Blockbusters
Posted in indie games, Innovation, intellectual property, Marketing, video game marketing, video games, tagged mythos, rpg, runic games, torchlight on July 21, 2010 | Leave a Comment »
In the September issue of PC Gamer magazine, Martin Davies presents an enlightening history of Runic Games, developer of the popular PC Game Torchlight. The article begins with a short history of Runic’s previous incarnation as Flagship Studios, the ill-fated developer of Hellgate London. Hellgate was supposed to be “AAA breakout monster hit,” but it [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
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