A newly published case study builds on the chapter “BLU-RAYs and NETFLIX” in Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. At the time of the book’s publication, Netflix was riding high on the success of its partnerships with Microsoft and Sony to deliver streaming video content to game consoles. In a new [...]
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New case study examines the future of Netflix
Posted in case studies, film, Innovation, Marketing, tagged Amazon, blockbuster, netflix, redbox, youtube on April 27, 2012 | Leave a Comment »
HD Wii to be Revealed at E3 as Nintendo Tries to Reverse Decline; 3DS Sales Worse Than Expected
Posted in 3d, Industry News, Innovation, Marketing, video games, tagged 3ds, Kinect, nintendo, wii, wii hd on April 26, 2011 | Leave a Comment »
Yesterday, Nintendo posted disappointing earnings that sent the Nikkei into a tailspin, despite an announcement that it would reveal a new HD home gaming console at the upcoming E3 conference in Los Angeles. According to the New York Times Video game industry analysts said they don’t expect Microsoft and Sony, makers of the Xbox 360 [...]
The Predictable Reasons Behind Nintendo’s Latest Decline
Posted in 3d, Industry News, Marketing, tagged Kinect, market share, nintendo on March 19, 2011 | Leave a Comment »
As Nintendo continues to lose market share to Microsoft and Sony, we highlight some of the predictable causes of the company’s latest decline. When I was writing the manuscript for Innovation and Marketing in the Video Game Industry in early 2009, I observed that “Nintendo could quickly lose its standing as an innovator” if it [...]
Dance Central: Why Music Games Are Still Compelling
Posted in Industry News, Innovation, Marketing, video game marketing, tagged dance central, harmonix, Kinect, microsoft on November 3, 2010 | Leave a Comment »
When Dance Central debuts tomorrow, it could provide the type of innovation the music sub-genre has been seeking since the release of Rock Band. Dancing games were first popularized by Dance Dance Revolution in the late 1990s. However, the limitations of the dance mat prevented earlier dance games from attracting a wider audience of non-gamers. [...]
Zynga’s Multi-platform Strategy Hopes to Return Farmville to Growth
Posted in indie games, Industry News, iphone, Marketing, video game marketing, tagged casual games, facebook, farmville, zynga on August 14, 2010 | Leave a Comment »
In a recent feature article on Gamasutra, columnist Paul Hyman describes how Zynga and several other Facebook developers “are rethinking their platform strategies in order to capture additional eyeballs.” Hyman points out that “since its peak of 85 million users in March 2009, FarmVille has shed more than 18 million of them.” He argues that [...]
Late Adopters Help Boost Xbox 360 Sales; Nintendo Wii Continues to Slide
Posted in Industry News, Marketing, ps3, sony, video game marketing, tagged microsoft, wii, xbox 360 on August 13, 2010 | Leave a Comment »
In its monthly tracking of video game hardware and software sales, NPD Group reported major gains for the Xbox 360 in July. Microsoft’s flagship gaming console sold 443,500 units in July, compared to only 253,900 for the Nintendo Wii. This is part of an ongoing trend that we identified last year in the book and, [...]
Torchlight Brightens the Void Between Casual Games and Big Budget Blockbusters
Posted in indie games, Innovation, intellectual property, Marketing, video game marketing, video games, tagged mythos, rpg, runic games, torchlight on July 21, 2010 | Leave a Comment »
In the September issue of PC Gamer magazine, Martin Davies presents an enlightening history of Runic Games, developer of the popular PC Game Torchlight. The article begins with a short history of Runic’s previous incarnation as Flagship Studios, the ill-fated developer of Hellgate London. Hellgate was supposed to be “AAA breakout monster hit,” but it [...]
The Nintendo 3DS Promises a Revolution in 3D Media Consumption
Posted in 3d, film, Industry News, Innovation, Marketing, psp, video game marketing, tagged 3ds, e3, fils-aime, iwata, nintendo on June 19, 2010 | 3 Comments »
Nintendo demonstrated its continued dominance in the handheld gaming market with the announcement of the 3DS at the 2010 Electronic Entertainment Expo (E3) this past week. The 3DS represents a true platform renewal for Nintendo, one that should allow it to extend the DS product life cycle well into the future. Although the 3DS is [...]
Message to MTV Games: Don’t Blame The Economy
Posted in Marketing, music, video game marketing, video games, tagged guitar hero, harmonix, mtv, rock band on June 18, 2010 | Leave a Comment »
Gamasutra’s Kris Graft recently reported that Despite all of the hype and the high-profile licensing agreement surrounding the Fab Four’s video game appearance in Harmonix’s The Beatles: Rock Band, MTV Games has conceded that the title didn’t meet commercial expectations. This should come as no surprise. Last summer, as I was preparing to submit the [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
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