Publisher Wiley-Blackwell announced that Professor Gloria Barczak, co-author of Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, had the most read article in the Journal of Product Innovation Management in 2009. The Journal of Product Innovation Management is considered “the leading academic journal devoted to the latest research, theory, and practice [...]
Archive for the ‘Innovation’ Category
New Product Development Article by Author Gloria Barczak is the “Most Read” in 2009
Posted in Book News, Innovation, tagged Journal of Product Innovation Management, new product development on April 5, 2010 | Leave a Comment »
Study Considers the Role of Music and Video Games in Delaying or Preventing the Onset of Alzheimer’s Disease
Posted in Industry News, Innovation, music, video games, tagged alzheimers disease, brain age, rock band, wii fit on March 30, 2010 | Leave a Comment »
Could Rock Band and Wii Fit help keep you from getting Alzheimer’s disease? That is the question researchers for the Cognitive Fitness and Innovative Therapies (CFIT) program want to find out. According to CFIT, “the risk factors for cognitive decline are now well-recognized” and fall into three categories: Genes and Age: Over this category, we [...]
Author Gloria Barczak Selected to Deliver the 2010 Robert D. Klein Lecture
Posted in Book News, Innovation, Marketing, new book, tagged klein award, northeastern university, raytheon amphitheater events on March 17, 2010 | Leave a Comment »
Today, Northeastern University provost Stephen W. Director announced that Gloria Barczak, co-author of Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, will receive this year’s Klein University Lecturer award. The award was first established in 1964, upon the recommendation of the Faculty Senate, to honor a member of the teaching faculty [...]
The Economics of Developing Apps for the iPad and iPhone
Posted in apple, Handheld, Innovation, iphone, jailbreak, Marketing, mobile marketing, tagged app store, iPad, nokia, product life cycle, smartphone on March 15, 2010 | 3 Comments »
On the surface, the iPhone and iPad seem to be ideal platforms to develop games for, but only if you ignore fundamental economics.
LittleBigPlanet, ModNation Racers, and Sony’s “Play, Create, Share” Initiative
Posted in book examples, Innovation, little big planet, Marketing, media molecule, user generated content, video game marketing, video games, tagged littlebigplanet, modnation racers, sony on March 2, 2010 | 3 Comments »
Media Molecule’s LittleBigPlanet was released in the fall of 2008 as the first title in Sony’s “Play, Create, Share” Initiative, an initiative that places creative control in the hands of users. According to Shuhei Yoshida, Sony senior vice president of product development, LittleBigPlanet was Sony’s best-selling title in 2009, with more than three million copies [...]
Crysis for the iPhone: The OnLive Solution
Posted in Industry News, Innovation, mobile games, online distribution, video games, tagged crysis, iphone, Onlive on February 19, 2010 | 1 Comment »
Gamasutra’s Simon Carless today reported on OnLive’s iPhone ambitions. He writes, As a final party trick, [OnLive President and CEO Steve Perlman] showed Crytek’s notoriously-demanding Crysis running on an iPhone version of the client. Like other OnLive games, it was actually a full high-definition version of the game running on the cloud, but resized to [...]
How Nintendo Used Societal Marketing to Appeal to Non-Gamers
Posted in Handheld, Innovation, Marketing, mobile games, video game marketing, video games, tagged brain age, brain training, nintendo ds, pokemon, societal marketing on February 16, 2010 | 1 Comment »
Nintendo’s ability to expand the market for video games by reaching out to non-gamers with the Wii is well documented. However, even before the Wii was launched, Nintendo sought to break the mold of what it meant to be a gamer. In the early 1980s the company launched its Famicom (NES) console in Japan with [...]
An Indie Developer’s “Biggest Mistake”
Posted in film, indie games, Innovation, little big planet, Marketing, media molecule, online distribution, sony, user generated content, video games, tagged distribution, independent film, pc gamer, red orchestra, steam on February 4, 2010 | Leave a Comment »
The 2009 Holiday Issue of PC Gamer magazine features an article by indie developer and Tripwire President John Gibson entitled “From Rags to Retail.” Gibson recounts the many trials associated with starting a new game development studio. “We had sacrificed every second of spare time for almost two years” to create Red Orchestra, recalled Gibson. [...]
Disrupting the Disruptor: Sony and Microsoft Respond to the Wii Remote
Posted in Innovation, playstation, ps3, sony, video game marketing, video games, tagged blu-ray, project natal, xbox live on February 3, 2010 | 1 Comment »
In 2007, after Nintendo suddenly and unexpectedly reestablished its leadership position in the home console market, Sony and Microsoft were left wondering what to do. Clayton Christensen, who became famous for his thesis on disruptive innovation in the hard drive sector, offered several possible responses. Copy Nintendo by developing a motion controller. Repurpose a legacy [...]
Indie Developers at the Forefront of Video Game Innovation
Posted in indie games, Innovation, sony, thatgamecompany, video games, tagged digital distribution, tgc on February 1, 2010 | Leave a Comment »
In a recent Gamasutra post titled, Creating industry ecosystems: How indie developers contribute to large firm success, I explained why large companies need to work with talented independent developers to infuse the video game industry with new ideas. In recent years there has been a transformation in the way people think about games. As development [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
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