A newly published case study builds on the chapter “BLU-RAYs and NETFLIX” in Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. At the time of the book’s publication, Netflix was riding high on the success of its partnerships with Microsoft and Sony to deliver streaming video content to game consoles. In a new [...]
Archive for the ‘Innovation’ Category
New case study examines the future of Netflix
Posted in case studies, film, Innovation, Marketing, tagged Amazon, blockbuster, netflix, redbox, youtube on April 27, 2012 | Leave a Comment »
Nintendo’s Losses Accelerate
Posted in Industry News, Innovation, video games, tagged Kinect, nintendo, wii u on January 27, 2012 | 2 Comments »
Today the Wall Street Journal reported that Nintendo’s fiscal year loss for 2011 was three times greater than the company projected, coming in at $836 million. For those who have been following this blog, Nintendo’s rapid fall from grace should come as no surprise. Back in 2009, at a time when Nintendo could do no [...]
HD Wii to be Revealed at E3 as Nintendo Tries to Reverse Decline; 3DS Sales Worse Than Expected
Posted in 3d, Industry News, Innovation, Marketing, video games, tagged 3ds, Kinect, nintendo, wii, wii hd on April 26, 2011 | Leave a Comment »
Yesterday, Nintendo posted disappointing earnings that sent the Nikkei into a tailspin, despite an announcement that it would reveal a new HD home gaming console at the upcoming E3 conference in Los Angeles. According to the New York Times Video game industry analysts said they don’t expect Microsoft and Sony, makers of the Xbox 360 [...]
Dance Central: Why Music Games Are Still Compelling
Posted in Industry News, Innovation, Marketing, video game marketing, tagged dance central, harmonix, Kinect, microsoft on November 3, 2010 | Leave a Comment »
When Dance Central debuts tomorrow, it could provide the type of innovation the music sub-genre has been seeking since the release of Rock Band. Dancing games were first popularized by Dance Dance Revolution in the late 1990s. However, the limitations of the dance mat prevented earlier dance games from attracting a wider audience of non-gamers. [...]
Complexity Will Not Save the Music Genre
Posted in Industry News, Innovation, music, video game marketing, video games, tagged guitar hero, guitarfreaks, harmonix, powergig, rock band on September 8, 2010 | Leave a Comment »
Long before Guitar Hero, Harmonix founder and lead developer Alex Rigopulos had a vision — to bring the joy of music making to the masses. In the late 1990s, he and co-founder Eran Egozy were studying music education at the MIT Media Lab, when they discovered something that would eventually lead to one of the [...]
Dynamic Pricing in Late Adopter Purchases of Video Game Consoles
Posted in Innovation, sony, video game marketing, tagged dynamic pricing, microsoft, nintendo on August 17, 2010 | Leave a Comment »
The impact of dynamic pricing on current console sales can be observed in the latest reported figures for major console and software sales. The data is consistent with well-established technology adoption patterns. In Pricing in the Video Game Console Market, Liu (2010) observes that Sony used a policy of “price skimming” when it launched the [...]
Torchlight Brightens the Void Between Casual Games and Big Budget Blockbusters
Posted in indie games, Innovation, intellectual property, Marketing, video game marketing, video games, tagged mythos, rpg, runic games, torchlight on July 21, 2010 | Leave a Comment »
In the September issue of PC Gamer magazine, Martin Davies presents an enlightening history of Runic Games, developer of the popular PC Game Torchlight. The article begins with a short history of Runic’s previous incarnation as Flagship Studios, the ill-fated developer of Hellgate London. Hellgate was supposed to be “AAA breakout monster hit,” but it [...]
The Nintendo 3DS Promises a Revolution in 3D Media Consumption
Posted in 3d, film, Industry News, Innovation, Marketing, psp, video game marketing, tagged 3ds, e3, fils-aime, iwata, nintendo on June 19, 2010 | 3 Comments »
Nintendo demonstrated its continued dominance in the handheld gaming market with the announcement of the 3DS at the 2010 Electronic Entertainment Expo (E3) this past week. The 3DS represents a true platform renewal for Nintendo, one that should allow it to extend the DS product life cycle well into the future. Although the 3DS is [...]
Using Facial Recognition to Deliver Customized Advertising
Posted in Industry News, Innovation, Marketing, video game marketing, tagged advertising, facial recognition, privacy, project natal on April 29, 2010 | 3 Comments »
In early February, I posted a brief article about how Microsoft was using Project Natal to respond to the Nintendo Wii and its innovative controller (See Disrupting the Disruptor: Sony and Microsoft Respond to the Wii Remote). The idea of the article was that the technology behind Project Natal could prove far more important in the [...]
The Beginning of the End for Apple’s Open Innovation Experiment
Posted in apple, Handheld, Innovation, iphone, jailbreak, mobile games, tagged bsd unix, facebook, farmville, open innovation on April 15, 2010 | Leave a Comment »
The term “open innovation” was coined by Henry Chesbrough (2006) in recognition that to be successful, many companies cannot conceive, design, develop and market new products and services all on their own. Firms that are adopting an open innovation approach “use external ideas as well as internal ideas, and internal and external paths to market, [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
About the book
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