In early February, I posted a brief article about how Microsoft was using Project Natal to respond to the Nintendo Wii and its innovative controller (See Disrupting the Disruptor: Sony and Microsoft Respond to the Wii Remote). The idea of the article was that the technology behind Project Natal could prove far more important in the [...]
Archive for the ‘Industry News’ Category
Using Facial Recognition to Deliver Customized Advertising
Posted in Industry News, Innovation, Marketing, video game marketing, tagged advertising, facial recognition, privacy, project natal on April 29, 2010 | 3 Comments »
PC Gamer Says to Avoid Some Ubisoft Games Due to Restrictive DRM Policy
Posted in drm, Industry News, intellectual property, video game marketing, video games, tagged assassin's creed, ea, electronic arts, pc gamer, ubisoft on April 23, 2010 | 7 Comments »
In the book, we argued against copy protection schemes that restrict the ability of legitimate owners to fully enjoy the games they have purchased. One example is SecuRom, the DRM scheme behind EA’s Spore and Mirror’s Edge. In some cases, gamers have sought out pirated versions of games, not to steal content, but because the [...]
Electronic Arts Attempts to Lure Game Purchasers with Free Bonus Content
Posted in drm, Industry News, intellectual property, ps3, video game marketing, video games, tagged dragon age, ea, electronic arts, gamestop, nintendo, project ten dollar, xbox on April 6, 2010 | 2 Comments »
The last few years have been a challenge for Electronic Arts. According to EA, a big part of the problem is revenue lost from used game sales. Now, EA is trying to recapture that lost revenue through an effort known as “Project Ten Dollar.”
Study Considers the Role of Music and Video Games in Delaying or Preventing the Onset of Alzheimer’s Disease
Posted in Industry News, Innovation, music, video games, tagged alzheimers disease, brain age, rock band, wii fit on March 30, 2010 | Leave a Comment »
Could Rock Band and Wii Fit help keep you from getting Alzheimer’s disease? That is the question researchers for the Cognitive Fitness and Innovative Therapies (CFIT) program want to find out. According to CFIT, “the risk factors for cognitive decline are now well-recognized” and fall into three categories: Genes and Age: Over this category, we [...]
Crysis for the iPhone: The OnLive Solution
Posted in Industry News, Innovation, mobile games, online distribution, video games, tagged crysis, iphone, Onlive on February 19, 2010 | 1 Comment »
Gamasutra’s Simon Carless today reported on OnLive’s iPhone ambitions. He writes, As a final party trick, [OnLive President and CEO Steve Perlman] showed Crytek’s notoriously-demanding Crysis running on an iPhone version of the client. Like other OnLive games, it was actually a full high-definition version of the game running on the cloud, but resized to [...]
The $2 million PlayStation 3 Supercomputer
Posted in Industry News, ps3, sony, tagged air force, cluster, supercomputer on January 28, 2010 | 8 Comments »
When Sony launched the PlayStation 3 in 2006, the company touted its IBM Cell processor as one of the key features that distinguished the PS3 from other consoles. This “supercomputer on a chip,” would allow developers “for the first time can create games closer to actual intelligence instead of artificial intelligence,” Sony claimed. Although game [...]
Explaining the 2009 Decline in Video Game Revenue
Posted in Industry News, playstation, sony, video games, tagged guitar hero, project natal, ps2, rock band, wii on January 19, 2010 | Leave a Comment »
Recently, Gamasutra posted revenue figures for the three major console makers, showing across the board declines. Especially hard hit in 2009 was Sony Corp. with a $1.3 billion drop. Source: Gamasutra The analysis rightly points to the decline of the PS2 as one of the reasons behind Sony’s apparent misfortune, a trend we recognized in [...]
Project Natal Among Time Magazine’s “50 Best Inventions of 2009″
Posted in Industry News, Innovation, video games, tagged 3do, Kinect, microsoft, project natal on November 13, 2009 | Leave a Comment »
Time Magazine recently released its list of this year’s top inventions. Among them is a device that we feel has significant promise – Microsoft’s Project Natal. According to Time, This year Microsoft demonstrated a technology, code-named Project Natal, that enables players to control games using only body movements and voice commands, no controller required — [...]
Is Nintendo developing an HD version of the Wii?
Posted in Industry News, Innovation, tagged microsoft, nintendo wii, online gaming, project natal, sony, wii hd on November 5, 2009 | Leave a Comment »
Recently, Nintendo’s Shigeru Miyamoto hinted that his company may be working on an HD version of the popular Wii console. He said, I don’t think there’s anything wrong with pretty graphics, and if I’m a consumer that has an HDTV, I’d want to be able to play my games with nice graphics too. And I [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
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