Today the Wall Street Journal reported that Nintendo’s fiscal year loss for 2011 was three times greater than the company projected, coming in at $836 million. For those who have been following this blog, Nintendo’s rapid fall from grace should come as no surprise. Back in 2009, at a time when Nintendo could do no [...]
Archive for the ‘Industry News’ Category
Nintendo’s Losses Accelerate
Posted in Industry News, Innovation, video games, tagged Kinect, nintendo, wii u on January 27, 2012 | 2 Comments »
OnLive: Console Gaming Without the Console – Coming Soon to a TV Near You
Posted in book examples, hdtv, Industry News, online distribution, video game marketing, tagged cloud computing, cloud gaming, Maximum PC, Onlive on May 3, 2011 | Leave a Comment »
In 2009, we predicted that cloud gaming would eventually reshape the gaming landscape. At the time, an early Beta version of the OnLive gaming service had just been announced. OnLive uses cloud computing to allow people to play system-intensive games on Internet terminals, older PCs, and even some smartphones. We wrote: Even if OnLive doesn’t [...]
HD Wii to be Revealed at E3 as Nintendo Tries to Reverse Decline; 3DS Sales Worse Than Expected
Posted in 3d, Industry News, Innovation, Marketing, video games, tagged 3ds, Kinect, nintendo, wii, wii hd on April 26, 2011 | Leave a Comment »
Yesterday, Nintendo posted disappointing earnings that sent the Nikkei into a tailspin, despite an announcement that it would reveal a new HD home gaming console at the upcoming E3 conference in Los Angeles. According to the New York Times Video game industry analysts said they don’t expect Microsoft and Sony, makers of the Xbox 360 [...]
The Predictable Reasons Behind Nintendo’s Latest Decline
Posted in 3d, Industry News, Marketing, tagged Kinect, market share, nintendo on March 19, 2011 | Leave a Comment »
As Nintendo continues to lose market share to Microsoft and Sony, we highlight some of the predictable causes of the company’s latest decline. When I was writing the manuscript for Innovation and Marketing in the Video Game Industry in early 2009, I observed that “Nintendo could quickly lose its standing as an innovator” if it [...]
Dance Central: Why Music Games Are Still Compelling
Posted in Industry News, Innovation, Marketing, video game marketing, tagged dance central, harmonix, Kinect, microsoft on November 3, 2010 | Leave a Comment »
When Dance Central debuts tomorrow, it could provide the type of innovation the music sub-genre has been seeking since the release of Rock Band. Dancing games were first popularized by Dance Dance Revolution in the late 1990s. However, the limitations of the dance mat prevented earlier dance games from attracting a wider audience of non-gamers. [...]
Complexity Will Not Save the Music Genre
Posted in Industry News, Innovation, music, video game marketing, video games, tagged guitar hero, guitarfreaks, harmonix, powergig, rock band on September 8, 2010 | Leave a Comment »
Long before Guitar Hero, Harmonix founder and lead developer Alex Rigopulos had a vision — to bring the joy of music making to the masses. In the late 1990s, he and co-founder Eran Egozy were studying music education at the MIT Media Lab, when they discovered something that would eventually lead to one of the [...]
Zynga’s Multi-platform Strategy Hopes to Return Farmville to Growth
Posted in indie games, Industry News, iphone, Marketing, video game marketing, tagged casual games, facebook, farmville, zynga on August 14, 2010 | Leave a Comment »
In a recent feature article on Gamasutra, columnist Paul Hyman describes how Zynga and several other Facebook developers “are rethinking their platform strategies in order to capture additional eyeballs.” Hyman points out that “since its peak of 85 million users in March 2009, FarmVille has shed more than 18 million of them.” He argues that [...]
Late Adopters Help Boost Xbox 360 Sales; Nintendo Wii Continues to Slide
Posted in Industry News, Marketing, ps3, sony, video game marketing, tagged microsoft, wii, xbox 360 on August 13, 2010 | Leave a Comment »
In its monthly tracking of video game hardware and software sales, NPD Group reported major gains for the Xbox 360 in July. Microsoft’s flagship gaming console sold 443,500 units in July, compared to only 253,900 for the Nintendo Wii. This is part of an ongoing trend that we identified last year in the book and, [...]
Google Android Continues to Advance on the iPhone; Offers More Mobile Gaming
Posted in Industry News, iphone, jailbreak, mobile games, mobile marketing, video games, tagged android, app inventor, Google, market share, smartphones on August 3, 2010 | Leave a Comment »
Google continued to make inroads in the smartphone race, overtaking Apple’s market share in recently acquired subscribers, according to recently published data by The Nielsen Company. Apple has seen its share of problems in the past few weeks, including a problematic iPhone 4 launch that culminated in an unprecedented press conference by Steve Jobs to [...]
The Nintendo 3DS Promises a Revolution in 3D Media Consumption
Posted in 3d, film, Industry News, Innovation, Marketing, psp, video game marketing, tagged 3ds, e3, fils-aime, iwata, nintendo on June 19, 2010 | 3 Comments »
Nintendo demonstrated its continued dominance in the handheld gaming market with the announcement of the 3DS at the 2010 Electronic Entertainment Expo (E3) this past week. The 3DS represents a true platform renewal for Nintendo, one that should allow it to extend the DS product life cycle well into the future. Although the 3DS is [...]
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About the Authors
David Wesley is research manager at Northeastern University's College of Business Administration and a founding member of the Institute for Global Innovation Management. 
Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.Readers’ Corner
About the book
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