Avoiding the Performance Trap

Bibliography of Books Cited in the Text

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Readers of Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap will find plenty of additional resources on this page, beginning with links to articles and videos indexed to the corresponding chapters and/or pages of the text. The main purposes of this page are to provide multimedia resources and to keep the content of the book current. If there are any additional features you would like to see added to this page, please let us know.

Preface

Introduction

Chapter 1: Shigeru Miyamoto and the Art of Donkey Kong

• [article] Games for and by Women: Far more than fluff (page 13; see also page 185)

Chapter 2: Nintendo’s Dark Age

• [article] The Decline of Mario: How Nintendo Mismanaged Its Top Franchise

Chapter 3: PlayStation Dreams

• [article] Project Natal Among Time Magazine’s “50 Best Inventions of 2009″ (page 51)
• [photo][video] “Video Game Marketing 101″: Performance vs. Usability (page 52)

Chapter 4: Xbox Empire

Chapter 5: The Brain Age: Handheld Consoles and their Impact on Adult Gamers

• [video] Atari Lynx: Why low price and high performance are not enough (pages 80-84)
• [video] Sega Game Gear Advertising Campaign Targeted Nintendo (pages 84-85)
• [article][photo][video] Video Games will Decide the Fate of “Active” 3D Televisions (pages 85-86)
• [article] With the PSP Go, Sony tries to reach out to casual gamers (pages 94-95)

Chapter 6: Rings of Death

• [article] [video] Will Project Natal become another performance trap for Microsoft?

Chapter 7: The PlayStation 3: Sony’s “Supercomputer”

• [article] Sony’s New Strategy: Abandon a bias against “non-Sony” technologies (pages 132-134)

Chapter 8: Blu-Rays and Netflix: Defining “the Ultimate High Definition Experience”

• [article] Coming Soon to a Console Near You: Netflix on the PS3 and Wii

Chapter 9: The Wii Revolution

• [video] Sony’s “Play Beyond” Advertising Campaign Focused on the PS3’s Technical Qualities (p. 150)
• [video] Nintendo’s Award Winning Advertising Campaign Focused on the User Experience (p. 150)
• [photo][article] The Role of Scarcity in Video Game Marketing (p. 158)
• [video] Which Console for You?: The Paradox of Choice (pages 160 – 163)
• [article] The Paradox of Holiday Video Game Bundles (pages 160 – 163)
• [article]  The Role of Scarcity in Video Game Marketing
• [case study] Nintendo Case Study Among the Top Marketing Cases in 2009

Chapter 10: Game Development and the Rise of Casual Games

• [article] An Indie Developer’s “Biggest Mistake”
• [article] Indie Developers Are Leading the Way in Video Game Innovation
• [article] [video] Machinarium – “Sometimes it’s not the biggest games that end up making the biggest impression”
• [video] ModNation Racers Brings User Generated Content to the Racing Genre
• [video] LittleBigPlanet, ModNation Racers, and Sony’s “Play, Create, Share” Initiative (pages 187-190)

Chapter 11: Guitar Hero Nation

• [article] Too Much of a Good Thing: Explaining the decline of Guitar Hero and Rock Band
• [article] Complexity: The Classic Performance Trap

Conclusion

Epilogue

• [video] Project Natal: Simplifying Complexity (page 220-224)
• [article] Disrupting the Disruptor: Sony and Microsoft Respond to the Wii Remote

Bibliography of Books Cited in the Text

Note: The following list does not include journal articles, news sources, or Internet sources. When available, I have linked to free resources, such as the author’s website or Google Books. The remaining links point to Amazon.com.

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