Avoiding the Performance Trap

David Wesley is manager of Northeastern University's case research program. His award-winning cases are among the best selling titles at Harvard Business School Publishing and Ivey Publishing.

Prof. Gloria Barczak is recognized as one of the world's leading innovation management scholars. She is also a member of the Editorial Board of the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and Creativity and Innovation Management.

We are in the process of creating a special section for readers of the print and ebook editions of the book. It will include a list of articles, multimedia resources, and more. For more information, please visit the book resources page.

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

A new book by David Wesley and Gloria Barczak, both members of Northeastern University's Institute for Global Innovation Management in Boston, considers why companies with the most advanced products are often less successful than their competitors.

The purpose of this site is to provide updates on new developments as they relate to the concepts discussed in the book. The authors also plan to provide links to multimedia examples, such as videos, photos, and other content that could not be included in the book.

The book is currently in the production stage with a projected publication date of May 2010.

* Imprint: Gower
* Published: June 2010
* Format: 244 x 172 mm
* Extent: 278 pages
* Binding: Hardback
* ISBN: 978-0-566-09167-4
* Price : $124.95