Media Molecule’s LittleBigPlanet was released in the fall of 2008 as the first title in Sony’s “Play, Create, Share” Initiative, an initiative that places creative control in the hands of users. According to Shuhei Yoshida, Sony senior vice president of product development, LittleBigPlanet was Sony’s best-selling title in 2009, with more than three million copies sold, a fact that not only underscores the increasing level of diversity and innovation in the video game industry, but also the receptiveness of gamers to new ideas.
In the above video, LBP Creator Tony Cliff discusses how users create their own content on LittleBigPlanet
According to Yoshida, it was the success of LittleBigPlanet that led to other projects in the initiative, including the soon to be released racing game, ModNation Racers.
“We are very excited about the creation and sharing side of LittleBigPlanet,” he told Game Informer’s Matt Helgeson. So much so, that Sony is planning more titles in the series.
Clearly, we want to continue to tackle this area of games in many different ways. ModNation Racers came about because the developer, United Front Games, was at [the] Game Developer’s Conference when we demonstrated LittleBigPlanet. They were impressed by the presentation and wanted to do something like that.
Their background and expertise was in the racing genre, so the idea came about to adapt Play, Create, Share to the racing genre. To me, that was the ideal way of a project happening. Instead of us corporate guys saying, “This is what you have to do. Put the Play, Create, Share aspect in your game.” Those kinds of things are happening with games that haven’t been announced yet, but you will see [them] in the near future.
ModNation Racers allows users to create their own characters, cars, tracks, and more and then share them online with other users.
In the book, we refer to this phenomenon as “customer co-creation of value.” Outside of gaming, customer co-creation of value can be seen in products like YouTube, Wikipedia, and Facebook. And it is a phenomenon that will only continue to grow as more game developers and content providers put users in the driver’s seat.
For more on LittleBigPlanet and customer co-creation of value, see Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, pp. 187-190.
Prof. 
Modnation Racers is a must have but I believe it is better to wait and see if they come out with a Modnation Racers 2 with more variety in play and better options, just like they did with Little Big Planet
To be honest, I dont like modnation racers. Its just a lame copy of LBP( no offense). In LBP, you can LITERLY create anything, from a RACING game, to a shooter, to a… ANYTHING… While in modnation racers, only racing. So in my opinion, not worth it( if you have LBP already)
Honestly sony’s idea of “Play, Create, Share” is great and I really hope to see them apply it (or have game companies come and ask them) to add it to other games. LBP has hit off great but even tho you can make so much with it its still mainly side scrolling game (which isn’t bad) even with LBP2 released.
ModNation Racers was great idea cause you get that more Kart Racing feel that you can try and make in LBP but I don’t think you will be able to complete the need. (tho you can have some fun races)
Hope to see what games they will add to the “Play, Create, Share” series soon. hoping something like 3D Dot Heros (on the PS3) a zelda type game but with the LBP and MNR “Play, Create, Share” features to it.
the more custimzation the better!
just hope we don’t have to wait to long :[