In Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, we examine how performance oversupply can create barriers to consumers by making products overly complex and difficulty to use. Nintendo understood these challenges when it designed the Wii to be simple and easy to use. The Wii employs technology that is more typical of previous generation of consoles.
However, high performance does not always need to be complex. One of the more promising technologies that we are following is Microsoft’s Project Natal. Natal aims to make the Xbox 360’s advanced technology invisible to users, so that anyone can take advantage of the console’s multimedia features, even if the person has never touched a game controller.
Promotional video for Microsoft’s Project Natal
- The concept of Performance Oversupply is discussed at length in The innovator’s dilemma: when new technologies cause great firms to fail by Clayton M. Christensen
Prof. 
