Avoiding the Performance Trap
Innovation and Marketing in the Video Game Industry:
A new book by David Wesley and Gloria Barczak, both members of Northeastern University’s Institute for Global Innovation Management in Boston, considers why companies with the most advanced products are often less successful than their competitors.
This site will provide updates on new developments as they relate to the concepts discussed in the book. The authors also plan to provide links to multimedia examples, such as videos, photos, and other content that could not be included in the book.
Publication Status:The authors submitted the final manuscript in August 2009 with an announced publication date of April 2010.
- Imprint: Gower
- Published: April 2010
- Format: 244 x 172 mm
- Extent: 220 pages
- Binding: Hardback
- ISBN: 978-0-566-09167-4
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